TURNKEY SOLUTION FOR DIGITAL EXTENSION
TURNKEY SOLUTION FOR DIGITAL EXTENSION
FT LiveAmp is a next-generation video amplification and monetization platform, paired with a robust marketplace of content publishers and advertisers. Our underlying technology ingests and seamlessly segments live and VOD video, then generates an IAB-standard VAST ad unit that we deliver across multiple ad exchanges and premium publishers across the digital ecosystem.
LiveAmp is a next-gen ad platform that connects live video publishers with advertisers. The ad platform includes custom live ad products that turn content owners’ live event video into IAB-standard ad units that are then served programmatically to the right fans in near real-time wherever they are online. The live media campaign is then tracked, measured, and reported via proprietary analytics.
Key Feature:
LiveAmp Look-In
When your events are live, we ingest, index, and segment the stream into discrete video files, which we then convert into standard-compliant VAST ad units, constantly updated as your event progresses. We then drive tune-in by delivering these new ads to your target audience across multiple ad exchanges. It’s easy to set up, just give us your video feed.
Other key features of our proprietary, modular solution:
Robust, granular targeting service to include any demo, geo, device-type audiences.
Flexible branding insertion can include sponsor logo or video asset.
DoubleTrust-verified premium publishing partner network
SCTE detection to identify ad breaks and pause segmentation to prevent on-screen brand collisions.
Near-real-time reporting and Ai driven insights via the FT LIVE analytics platform.
LiveAmp Marketplace
Our FT LiveAmp marketplace brings together premium content publishers and top-tier advertisers to enable both to bring new sponsorable assets to the marketplace and drive engagement with the right audiences, wherever they are on the Web.
FT LIVE Analytics Platform
Real-time data
We update your campaign data at least hourly so you’re always up to speed — and during your live events, we collect your data as close to real-time as possible.
Holistic view
All of your campaign data in one spot. We collect every view, impression, and click, then we display it in an easy-to-use dashboard.
Key insights
With proprietary impact scoring and our expert analysis, we give you a more robust view of how your campaign and its ad units are performing than you’d get from a spreadsheet.
For Advertisers
FT LiveAmp gives you a new avenue for sponsoring high-value content that aligns with your brand. In our marketplace, you can discover premium live event content produced by our key content partners, and leveraging FT LiveAmp Look-In, our proprietary encoding, stitching, and packaging service, we create new inventory with your brand assets, such as your logo or your existing video spots, in a picture-in-picture format that we syndicate across the digital ecosystem, including multiple ad exchanges and premium publishing partners.
For Publishers and Live Content Producers
FT LiveAmp is the new industry standard in driving engagement and tune-in, creating a new video asset and driving users to your consumption experience of choice, whether it’s your own O&O site or app, a social media account, or a connected TV experience.
For
Advertisers
Discover and sponsor the right livestreams for your brand.
For
Publishers
Amplify and monetize live content with guaranteed reach and engagement.
LiveAmp Marketplace
Search and browse our catalog of partner events and livestreams.
