LIVEAMP MARKETPLACE
Liveamp marketplace
Harnessing the POWER OF LIVE to digital video advertising by providing a platform that for the first time connects must watch live content with IAB standards-compliant VAST ad units distributed across premium publishers in real-time.
Harnessing the POWER OF LIVE to digital video advertising by providing a platform that for the first time connects must watch live content with IAB standards-compliant VAST ad units distributed across premium publishers in real-time.
Some of Our Advertisers:
Search and browse our catalog of partner events and livestreams.
Search and browse our catalog of partner events and livestreams.
LiveAmp is a next-gen ad platform that connects live video publishers with advertisers. The ad platform includes custom live ad products that turn content owners’ live event video into IAB-standard ad units that are then served programmatically to the right fans in near real-time wherever they are online. The live media campaign is then tracked, measured, and reported via proprietary analytics.
Why LiveAmp?
Live content drives attention. Studies show that brands that associate themselves with live content can break through the clutter — but it isn’t easy.
Content owners spend time and money to develop live content, recruit brands to sponsor the content, and try to gain meaningful audience size.
Meanwhile, despite the benefits, advertisers have a hard time discovering the right live content to sponsor and engage the highest-value audience at the biggest possible scale.
We built FT LiveAmp to solve these issues.
For
Advertisers
Discover and sponsor the right livestreams for your brand.
For
Publishers
Amplify and monetize live content with guaranteed reach and engagement.
The
Technology
Next-generation video amplification and monetization platform.
Proven results across categories.
12%
Brand Trust
Increased brand perception
for a major consumer services company
1M
Hours Watched
High campaign engagement for a major broadcast media company
+6%
Consideration
Increased brand consideration for a major consumer insurance company
81.8%
View Through
High livestream and replay engagement for a major beverages brand
Meaningful,
near-real-time analytics.
Performance and ROI reporting in FT LIVE, a Web-based dashboard that enables near-real-time tracking and optimization across assets and campaigns.
