Check out the video below to learn more
Check out the video below to learn more
LiveAMP is a next-gen ad platform that connects live video publishers with advertisers. The ad platform includes custom live ad products that turn content owners’ live event video into IAB-standard ad units that are then served programmatically to the right fans in near real-time wherever they are online. The live media campaign is then tracked, measured, and reported via proprietary analytics.
We built FT LiveAMP to solve these issues.
Increased brand perception
for a major consumer services company
High campaign engagement for a major broadcast media company
Increased brand consideration for a major consumer insurance company
High livestream and replay engagement for a major beverages brand
Performance and ROI reporting in FT LIVE, a Web-based dashboard that enables near-real-time tracking and optimization across assets and campaigns.