LiveAMP is a next-gen ad platform that connects live video publishers with advertisers. The ad platform includes custom live ad products that turn content owners’ live event video into IAB-standard ad units that are then served programmatically to the right fans in near real-time wherever they are online. The live media campaign is then tracked, measured, and reported via proprietary analytics.
For
Advertisers
Discover and sponsor the right livestreams for
your brand.
For
Publishers
Amplify and monetize live content with guaranteed reach and engagement.
The
Technology
Next-generation video amplification and monetization platform.
Why LiveAMP?
We built LiveAMP to solve these issues.
Proven results across categories.
12%
Brand Trust
Increased brand perception
for a major consumer services company
1M
Hours Watched
High campaign engagement for a major broadcast media company
+6%
Consideration
Increased brand consideration for a major consumer insurance company
81.8%
View Through
High livestream and replay engagement for a major beverages brand
Meaningful,
near-real-time analytics.
Performance and ROI reporting in FT LIVE, a Web-based dashboard that enables near-real-time tracking and optimization across assets and campaigns.
