The Future of Live Video Advertising
The Future of Live Video Advertising
Generating scaled live audiences for IP Owners while maximizing BRAND engagement
Generating scaled live audiences for IP Owners while maximizing BRAND engagement
Check out the video below to learn more
Check out the video below to learn more
LiveAmp is a next-gen ad platform that connects live video publishers with advertisers. The ad platform includes custom live ad products that turn content owners’ live event video into IAB-standard ad units that are then served programmatically to the right fans in near real-time wherever they are online. The live media campaign is then tracked, measured, and reported via proprietary analytics.
For
Advertisers
Discover and sponsor the right livestreams for
your brand.
For
Publishers
Amplify and monetize live content with guaranteed reach and engagement.
LiveAmp
Marketplace
Search and browse our catalog of partner events and livestreams.
Some of Our Advertisers:
Why LiveAmp?
Live content drives attention. Studies show that brands that associate themselves with live content can break through the clutter — but it isn’t easy.
Content owners spend time and money to develop live content, recruit brands to sponsor the content, and try to gain meaningful audience size.
Meanwhile, despite the benefits, advertisers have a hard time discovering the right live content to sponsor and engage the highest-value audience at the biggest possible scale.
We built FT LiveAmp to solve these issues.
Proven results across categories.
12%
Brand Trust
Increased brand perception
for a major consumer services company
1M
Hours Watched
High campaign engagement for a major broadcast media company
+6%
Consideration
Increased brand consideration for a major consumer insurance company
81.8%
View Through
High livestream and replay engagement for a major beverages brand
Meaningful,
near-real-time analytics.
Performance and ROI reporting in FT LIVE, a Web-based dashboard that enables near-real-time tracking and optimization across assets and campaigns.
